Mother appliqué embroidery on a butter yellow floral crewneck
 Mother appliqué embroidery on a butter yellow floral crewneck with sleeve embroidery detail

hlsembroidery

Meaningful Designs

Where memories become wearable.

 Comfort colors shirt berry with white floral cross design embroidered on it.
 Comfort colors shirt berry with white floral cross design embroidered on it.

hlsembroidery

The Faith Edit

A reminder that faith grounds us, love grows through us, and grace carries us.

 Green and Brown with brown corduroy brim with the word Southern embroidered on the front
 Green and Brown with brown corduroy brim with the word Southern embroidered on the front

hlsembroidery

Southern Heritage

Northern roots. Southern heart.

 Camo crewneck with the word 'TEXAS' and a bow embroidered in orange

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The Daily Edit

Your classic, cozy favorites made to wear on repeat.

  • Where memories become heirlooms
  • Signature Butter Yellow Floral Crewneck with Mother Embroidery Appliqué and Sparkle Velvet.

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    Built from motherhood.

    hlsembroidery was founded after motherhood — forever changed by the child who made everything clearer.

    This signature crewneck was created for mothers who know that kind of love — the kind that grounds you and carries you through.

    Finished with intentional velvet detail and a sleeve reminderbecause of you everything is better.

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    Made to be personal.

    Created for the pieces that feel uniquely yours, this design brings together custom embroidery and everyday wear.

    Choose your wording and details to create something thoughtful, wearable, and one of a kind.

  • crimson color crewneck with Name embroidery on the neck and embroidery on the sleeve.

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    Finished in the details.

    Some of the most meaningful pieces are found in the smallest touches.

    From collar embroidery to sleeve details, each piece is finished with something personal — subtle, intentional, and made just for you.

  • light pink crewneck with handwriting design examples on both sleeves.

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    Stitched with meaning.

    Thoughtfully embroidered pieces designed to hold meaning, memory, and the moments that matter most.

    Customize with birth flowers, sleeve details, and optional handwriting to create something truly your own.

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    Inspired by home.

    The Houston Tapestry Hat is a nod to place — not just where we live, but where this brand takes shape.

    Designed with a richly textured tapestry front and finished with raised puff embroidery, this piece blends old-world detail with everyday wearability. It’s bold, grounded, and unmistakably hlsembroidery.

    Made for those who carry their sense of place with them — wherever they go.

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    Rooted in Everyday

    The Houston Plaid Hat brings a more classic, laid-back feel — clean lines, neutral tones, and a texture that just works with everything.

    Finished with raised puff embroidery, it’s simple, wearable, and made to be thrown on without thinking twice.

    Timeless, easy, and undeniably hlsembroidery.

  • Khaki Corduroy Cap with Puff embroidery

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    The Hat Atelier

    Your story, your hometown, your hat.

    Where craftsmanship meets style, stitched with Southern heart. The Hat Atelier is a curated collection of embroidered caps designed for elevated everyday wear — from game days and farmers markets to worship nights and wide-open back roads. Each hat is thoughtfully crafted in-studio or curated with refined details, bold personality, and a touch of hometown pride — making every piece uniquely yours.

    Crafted with care.
    Northern roots. Southern heart. — hlsembroidery

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 Family of three with a dog in woods setting
 Family of three with a dog in woods setting

hlsembroidery

Custom Embroidery Form

Made just for you...one stitch at a time. Share your vision and I'll bring it to life with custom embroidery designed just for you.

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Frequently Asked Questions

A few common questions

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Shipping & Returns Policy

View our policies

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The Heart Behind the Stitches

Mama, maker, and the hands behind every stitch. Creating meaningful pieces made to be worn, loved and remembered.