Signature Butter Yellow Floral Crewneck with Mother Embroidery Appliqué and Sparkle Velvet.

Built from motherhood.

hlsembroidery was founded after motherhood — shaped by uncertainty and forever changed by the child who made everything clearer.

This signature crewneck was created for mothers who know that kind of love — the kind that grounds you and carries you through.

Finished with an intentional velvet detail, adding depth and softness to a piece rooted in meaning.

The inside sleeve reads because of you everything is better — a reminder meant just for you.

The opposite sleeve features the hlsembroidery logo, created to represent the people we hold closest.

Thoughtfully crafted in tones and textures that define hlsembroidery.

Shop the Signature Crewneck

Curated Boutique Collection

✨ Curated Boutique Collection

A growing collection of boutique pieces I've fallen in love with- each one handpicked for its quality, comfort, and charm.  While these items aren't made by hlsembroidery, they're chosen with the same care and style that inspire all my custom embroidery pieces. 

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Floral Tapestry cap with brown corduroy cap with the words Houston in white puff embroidery

Inspired by home.

The Houston Tapestry Hat is a nod to place — not just where we live, but where this brand takes shape.

Designed with a richly textured tapestry front and finished with raised puff embroidery, this piece blends old-world detail with everyday wearability. It’s bold, grounded, and unmistakably hlsembroidery.

Made for those who carry their sense of place with them — wherever they go.

Shop the Houston Tapestry Hat

Collections Crafted by hlsembroidery

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Woman and child walking with a dog in woods

Mom, Maker, Memory Stitcher

Hi, I’m Heather — the hands and heart behind hlsembroidery.

I began embroidering in 2024 after becoming a mother, with a desire to turn life’s most meaningful moments into lasting keepsakes. What started as a creative outlet quickly became something more — a way to preserve stories through stitch.

Today, each piece is thoughtfully made in the quiet hours, after bedtime and beyond the workday. From simple names and small details to deeply personal projects created by request, every design is approached with intention and care.

hlsembroidery exists to honor the moments we hold closest — pieces made to carry love, memory, and meaning long after they’re worn.

Thank you for being here and supporting this little dream of mine.

—
Follow along on Instagram and TikTok @hlsembroidery

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